F & J DE JESUS, INCORPORATED started as a small business enterprise under the name F & J de
Jesus Enterprises. Established in 1980 by an enterprising young couple, Fidel and Jovita de Jesus, this company primarily engaged in the marketing of children’s books, dictionaries, encyclopedias, and other general reference materials. The company grew and essentially maintained its reputation as one of the top ten distributors of Grolier International Inc. and a number of local publishers.
In 19 April 1990, as part of the company’s expansion program, a change of name to F & J DE JESUS, INCORPORATED took place, maintaining its philosophy of QUALITY SERVICE TO ITS CLIENTELE.
Sales & Marketing Units
School, Library, Trade
In 1992, F & J established a department that caters to the library needs of K - 12, colleges, universities, and academic libraries. At present, more than thirty professional Educational Consultants (EdCons) are in charge of NCR and all the provinces in Luzon, around ten EdCons are in placed for Visayas, and a partnership with a local dealer was formed to cater to the Mindanao market. F & J reaches its core clientele (e.g. schools, colleges, and university libraries, for both private and public) by carrying both print and non-print materials in all disciplines.
Exhibits and Fairs
F & J reaches a wider range of clientele through participation in various exhibits and fairs, sponsored by both private and public groups, as well as all major library organizations in the different regions. The annual leading fairs that the company takes part in, are the following:
Manila International Book Fair (MIBF)
Philippine Academic Book Fair
Catholic Educational Association of the Philippines (CEAP)
Private Education Assistance Committee (PEAC)
The company also reaches the book selling trade through wholesalers whose targets are specific audiences situated in all major regions of the country. At present, it maintains a considerable number of book dealers, who promote and distribute the company products nationwide.
Thru active involvement in the different educational organizations, the company has widened its number and diversity of clients and has strengthened its competitive position in the industry.
The measure of efforts is found in the acknowledgement of various local library associations in their recognition of the company’s support and contribution to the programs and activities of the library profession.
The recognition received, and continuously receives, increases the company’s motivation to continue supporting the educational programs of the government and to become a powerful tool in the achievement of their goals and objectives for long term success. Proudly, without compromising humility, the company has maintained its good service and cordial relationship with more than three thousand institutional clients and more than thirty thousand individual customers.
Product Classifications (Print & Non-Print)
The company’s products are classified into the following:
Infant – Toddler
Academic (K to College)
Professional (including Post Graduate)
Special and General Reference
JOVITA M. DE JESUS
President & CEO
FIDEL A. DE JESUS
Chief Finance Officer / Chairman
JOANNE CHRISTINE J. JIMENEZ
ANDREW M. DE JESUS
VP-Sales & Marketing
ROSA P. PAMPLONA
MARK FRANCIS L. TANGHAL
Senior Manager for Training &