This book clarifies the complexities of graduate enrollment management, enabling scholars and professionals to advance both research and practice in the field.
Drawing on scholarly and applied literature in areas such as graduate admissions, marketing, and strategic planning, the chapters present original empirical research and practical case studies. Readers will find numerous strategies, models, and frameworks to apply at their own institutions.
This guide equips higher education leaders, scholars, and graduate enrollment professionals to effectively tackle challenges that impede efforts to increase equity in graduate education and enhance graduate student outcomes.